Data Protection Policy

Swisstrin AG (Swiss Trichology Institute), Lucerne, Switzerland

Effective Date: July 24, 2025

Legal Disclaimer: This English translation is provided for reference purposes only. Only the original German version is legally binding and shall prevail in case of discrepancies, interpretation, or disputes.


1. Introduction

Thank you for your interest in the services of the Swiss Trichology Institute (Swisstrin AG, hereinafter “Swisstrin”). The protection of your personal data is of great importance to us. This Data Protection Policy explains how we process your data when you visit our website (https://swisstrin.ch) and in connection with the services we provide.

Responsible for Data Processing:
Swisstrin AG
Zürichstrasse 5
6004 Lucerne
Switzerland
Email: rm@swisstrin.ch


2. What Data Do We Collect and For What Purpose?

2.1 When Visiting Our Website

Our website can generally be used anonymously. Like many websites, we automatically collect technical data (e.g. IP address, browser type, date and time) to ensure functionality, security, and user experience.

2.2 When Booking a Free Assessment

If you book a free assessment (via video call or in person), we collect:

  • First and last name

  • Email address

This information is stored in our internal CRM system to manage your inquiry and maintain a potential client relationship.

2.3 When Completing the Questionnaire / Participating in a Assessment

To conduct an individual analysis of your scalp and hair condition, we collect voluntary information on the progression of your hair and scalp concerns, your general physical and mental health, current medications, and any relevant family history. These specific health data points are necessary to formulate an optimal treatment plan.

You are asked to complete a pre-assessment questionnaire for this purpose. If you choose not to fill it out, you may instead answer the questions verbally during the assessment. Alternatively, you may complete only the questionnaire without attending the assessment. Providing this information is entirely voluntary; however, without it, we may not be able to develop a personalized treatment plan.

These sensitive data are stored exclusively in our systems and are never shared with third parties. Processing occurs solely in connection with the assessment.

2.4 When Ordering Products

For orders, we collect your delivery address and, if applicable, payment information (note: payment data is processed directly via the provider – Swisstrin does not store credit card data). Order data is used for fulfillment and marketing purposes.


3. Direct Marketing & Newsletters

With your consent, we may send you information about our products and services by email, SMS, phone, or post. You may unsubscribe from such communications at any time (“opt-out”).

You can register for our newsletter when completing the questionnaire or booking a assessment. Every marketing email includes a link to unsubscribe.


4. Disclosure to Third Parties

We do not sell or rent your data. For certain tasks (e.g. shipping, newsletter distribution, CRM), we cooperate with trusted service providers such as:

  • Odoo (CRM, accounting)

  • Calendly (appointment scheduling)

  • KIT (newsletter)

  • Swiss Post, DHL, FedEx, UPS (shipping)

These providers process data strictly within the scope of applicable data protection laws.


5. Data Transfers Abroad

Swisstrin primarily works with Swiss providers. In some cases, data may be transferred to countries outside Switzerland or the EU. In such instances, we ensure appropriate safeguards are in place (e.g. EU standard contractual clauses or Privacy Shield participation).


6. Cookies and Tracking

Our website uses cookies to enhance usability. Third-party services (e.g. Google Analytics or Calendly) may also use cookies. Upon your first visit, you may accept or reject cookies via the banner.

You can modify your browser settings to control cookie usage at any time.


7. Web Analytics with Google Analytics

We use Google Analytics for anonymized analysis of website usage. Your IP address is shortened to prevent identification.
More information: https://tools.google.com/dlpage/gaoptout


8. Data Storage and Security

Your data is stored only as long as necessary for the intended purposes or to fulfill legal obligations. We employ technical and organizational measures to protect your data from unauthorized access.


9. Your Rights

You have the right to:

  • Request access to your stored data

  • Request correction or deletion

  • Request restriction of processing

  • Data portability (where technically feasible)

  • Withdraw consent

  • Object to direct marketing

To exercise these rights, please contact rm@swisstrin.ch.
You also have the right to lodge a complaint with the competent data protection authority.


10. Changes to This Data Protection Policy

We reserve the right to amend this Data Protection Policy. The most recent version is published on our website.


11. Applicable Law and Jurisdiction

This Data Protection Policy is governed exclusively by Swiss law. The place of jurisdiction is Lucerne, Switzerland.

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